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TY - JOUR AU - Nirwana, Nirwana AU - Muhlis, Muhlis PY - 2025/06/03 Y2 - 2025/11/02 TI - Penguatan Ekonomi Kreatif Pokdarwis Desa Kassi melalui Pelatihan Pembuatan Kriya Berbahan Lokal dengan Model PAR (PARTICIPATORY ACTION RESEARCH) JF - Jurnal Pengabdian Masyarakat Nasyiatul Aisyiyah Sulawesi Selatan (JPMNAS) JA - JPMNAS VL - 3 IS - 2 SE - Articles DO - UR - https://jurnal.fkip.unismuh.ac.id/index.php/jpmnas/article/view/1846 SP - 1-9 AB - <p>Creative economy based on local materials has become an essential strategy for<br>community empowerment, particularly in rural areas with abundant natural resources<br>that have yet to be maximally utilized. This study aims to enhance the skills and<br>participation of the Kassi Village community in developing a creative economy through the<br>utilization of local materials such as bamboo, rattan, coconut shells, and local woven<br>fabrics. The approach used in this research is Participatory Action Research (PAR), which<br>involves the community in every stage of the research process, from identifying issues to<br>evaluation. Initial problem identification revealed several constraints, such as limited<br>technical skills, lack of product design innovation, and restricted market access. Based on<br>these findings, a training program was designed to address these challenges. The training<br>program includes teaching basic techniques for processing local materials, enhancing<br>creativity in product design, and using digital technology for marketing. The training was<br>conducted in stages using a learning-by-doing method, which proved effective in improving<br>participants' understanding. The results show that after the training, there was a<br>significant increase in participants' technical skills, their ability to innovate in product<br>design, and the use of digital marketing technologies via social media. Furthermore, 70%<br>of participants expressed interest in continuing their business independently but required<br>further mentoring in marketing and business management. This study concludes that<br>training programs based on local needs, combined with ongoing mentoring and marketing<br>networks, have the potential to improve community skills and ensure the sustainability of<br>creative economy ventures based on local materials in Kassi Village.</p> ER -