The Implementation of an Edupreneurship Learning Model Based on Torajan Local Wisdom for Students of the English Education Study Program at Uki Toraja

Abstract

The growing demand for entrepreneurial competencies in higher education has encouraged universities to adopt contextual learning approaches that integrate local cultural resources into entrepreneurship education. However, empirical studies investigating the implementation of local wisdom-based edupreneurship in teacher education remain limited, particularly within English Education Study Programs. This study aimed to investigate the implementation of a local wisdom-based edupreneurship learning model and evaluate its effectiveness in improving the entrepreneurial learning outcomes of students in the English Education Study Program at UKI Toraja. A quantitative pre-experimental approach employing a One-Group Pretest–Posttest Design was adopted. The participants were 23 fifth-semester students selected through purposive sampling. Data were collected using an achievement test, classroom observation, and documentation. The intervention integrated Torajan local wisdom into contextual edupreneurship learning through collaborative discussions, business idea development, product prototyping, and project presentations. The findings revealed an improvement in students' entrepreneurial learning outcomes, with the mean score increasing from 46.52 on the pretest to 48.91 on the posttest. The paired comparison indicated a statistically significant difference between the pretest and posttest scores, suggesting that the learning model positively enhanced students' entrepreneurial competence. Classroom observations further demonstrated increased participation, collaboration, creativity, and entrepreneurial initiative throughout the learning process. These findings indicate that integrating Torajan local wisdom into edupreneurship learning provides a meaningful contextual learning experience while strengthening students' entrepreneurial competence. The study contributes to the development of culturally responsive entrepreneurship education and offers a practical instructional model that can be adapted by higher education institutions in culturally diverse regions.